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The oldest video shop in Spain is about to become a cultural center with a cinema and cafe

video instan

Throughout its thirty-year history, Video Instan video-club has been located at the following address: Enric Granados, 30, Eixample district. After landlords tripled the rental cost (up to 10,000 euros per month), the shop began to face serious problems. However, Aurora Depares, the owner whose parents founded the shop in 1980, decided to treat this issue as an opportunity for renovations. It is expected that very soon the shop will relocate to the adjacent Valencia street, in a location with lower rent and more space: 300 square meters with a potential for expansion of up to 500 square meters.

The shop’s management is considering further significant changes. For the video-club, they foresee a cafeteria and cinema that will be home not only to film screenings, but also to presentations and thematic lectures. “I’d like the club to become a cultural center where people can come with family or friends,” Mrs. Depares says. The interior of the building still features retro shades, although the service level is considerably higher than the décor might insinuate. In the new club, loyal clients will enjoy a fixed monthly fee.

The shop’s relocation is planned for the first trimester of 2018. This date also will be marked by the start of a crowd-funding campaign, in which all those interested in helping the video-club adjust to the new space are welcome to participate. Due to the collaboration with Fotogramas magazine and the Cinema and Audiovisual School of Catalunya (ESCAC), the club can promise some exciting bonuses, such as Gaudi premium tickets, film production passes, and early screenings. Before the relocation date, the shop will sell a portion of its storage products at reduced rates.

Marks:  cinema, culture, shop, video


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